Frequently Asked Questions

IMP4CT Media creates cinematic brand story videos and full-stack video marketing systems for online coaches. We help coaches position themselves as the undeniable choice in their niche by telling their story in a way that builds trust with potential clients before they ever get on a sales call. Depending on the package, we also manage Meta advertising, organic content, and full funnel systems.

We work exclusively with coaches — business, fitness, health, mindset, life, leadership, and similar niches. Our ideal clients are coaches who are already generating revenue (typically €20k+/month) and want to scale by building a stronger brand and more consistent lead flow. If you're just starting out or don't yet have a validated offer, we may not be the right fit yet.

Most video agencies make nice-looking videos. We make videos that convert. The difference is strategy. Every brand story video we create is built on a foundation of market research, audience psychology, and positioning — so it doesn't just look good, it actively sells your coaching programme by building deep trust. We also don't just deliver a video and disappear. Our Brand Advertising and Brand Partnership packages mean we stay involved and actively grow your business.

Every engagement runs through the same four-phase system — how far you go depends on your package. Phase 1 — Strategy & Pre-Production: We start with a business consultation and deep market research. We define your 5 core keywords, build your 8-part story wheel, write your brand story script, and put together a full creative brief. Phase 2 — Production & Post-Production: We gather B-roll, run your main filming day (brand story video, ads, and organic content), edit, colour grade, and add music. You get a revision session and final delivery in all formats. Phase 3 — Omni-Presence (Brand Advertising & Partnership): We build your VSS landing page, set up your social media branding, launch your ad accounts, and go live with your Meta ad campaigns — all with a full content distribution framework in place. Phase 4 — Scale & Optimise (Brand Partnership only): Ongoing campaign management, weekly winning creatives, monthly ad and organic content, monthly reports, and a scaling session each month to keep your results growing.

From strategy call to final delivery, the typical turnaround is 4–6 weeks for the Brand Story package. This includes the research phase, scripting, filming, and post-production. Rush timelines may be available on request. For ongoing packages, ad campaigns can typically go live within 2 weeks of the brand story video being delivered.

Yes — your brand story video is built around you and your personality, so we do require an in-person filming day. We'll work with you to find a location that fits your brand and organise everything in advance so you arrive ready to shine. We guide you through the whole process so there's no need to be experienced on camera.

Not much. We handle the strategy, scripting, and creative direction. What we need from you is your story, your passion for your work, and your availability for the filming day. We'll provide a full brief in advance so you know exactly what to expect.

Results vary by niche, offer, and audience, but our clients typically see a significant improvement in lead quality, close rates, and overall brand perception within the first 60–90 days of launching their brand story. Coaches on our Brand Advertising and Partnership packages often see consistent, scalable lead flow within the first month. We'll be transparent with you during your strategy call about what's realistic for your specific situation.

Meta advertising typically requires a 2–4 week learning phase before campaigns are fully optimised. Most clients start seeing meaningful lead volume within the first month. Ongoing optimisation means results typically improve month on month.

A well-produced brand story video has a lifespan of 12–24+ months. The core story — your why, your method, your client transformation — doesn't change quickly. We build the video to be evergreen where possible. For clients on ongoing packages, we refresh content regularly to keep things current.

We don't publish pricing on our website because every coaching business is different, and we want to make sure we're recommending the right package for your situation. Pricing is discussed on your free strategy call. What we can say is that our packages are investment-level — this is not a cheap video service. The results our clients achieve consistently deliver strong ROI.

Yes, our monthly packages (Brand Advertising and Brand Partnership) involve a minimum commitment period. This is because building a successful video marketing system takes time, and short-term thinking doesn't serve our clients well. We'll discuss terms fully during your strategy call.

You'll have a powerful video asset you can use in your funnel, on your website, in ads, and across social media. Many Brand Story clients then move onto Brand Advertising to drive traffic to the video. You're never obligated to continue — but most clients do because they see the results.